Pondering PR: Give, and You Shall Receive

by Stephanie Llorente, PR Manager

If there’s one truth that runs true throughout the Butterball organization, it’s that associates truly enjoy giving – be it time, money or resources – to the communities in which they live and work. Just ask any associate in Ozark, Ark., about Butterball’s Christmas Spirit campaign, and you’ll see just how passionate employees are about giving back. Faces light up. Voices raise an octave. Eyes well with tears at the good being done. There’s pride in what’s accomplished through Butterball’s giving programs. And, while community giving is certainly the right thing to do from a human compassion perspective, it’s also the right move from a business standpoint.

For a business, there are a number of ways corporate giving supports a company’s overall goals of earning money, establishing brand loyalty, and boosting associate morale. In fact, the Harvard Law School Forum on Corporate Governance and Financial Regulation states, “corporate philanthropy increases customer satisfaction, which, in turn, boosts revenue.” (Harvard Law School Forum on Corporate Governance and Financial Regulation)

According to Truist.com, charitable giving also boosts employee “productivity, ethical behavior, gratitude to the organization, and pride in their work.” (Truist.com)

Additionally, the Houston Chronicle reports corporate giving “encourages community members to utilize your services over a competitor who fails to become involved with the community.” (Houston Chronicle)

It’s for those very reasons that Butterball has a history of engaging communities where we have facilities, consumers and customers to provide corporate donations throughout November and December. Here are some of this season’s corporate giving highlights:

  • Donated 715 whole turkeys to needy families in the Triangle in November.
  • Donated 360 turkeys to military families in November.
  • Donated $15,000 to the Food Bank of Northeast Louisiana.
  • Partnered with running back Adrian Peterson’s family to provide 300 turkeys to underprivileged families in Palestine, TX, in December.

Want more great news? These are just highlights! Our facilities and employees contributed so much more than what we can list here. So, while there are definite business incentives to any company’s giving strategy, it’s also about doing well by doing good.

So, keep up the good work, Butterball – and I do mean truly, good work.